Case studies
uniqcctv.popdone.com
Project overview
UniqCCTV installs security camera systems for homes and small business. Their enquiries were inconsistent and largely word of mouth, and there was no offer clear enough to advertise against.
We built a core offer around CCTV camera packages, put it on a dedicated landing page, and ran Meta and Google campaigns into it. Meta instant forms did the heavy lifting at $10.88 per lead. A six-week nurture sequence follows every enquiry that doesn't book straight away.
What we delivered
Core Offer Strategy
Landing Page Design
Meta Advertising
Google Advertising
Six-Week Email Nurture Sequence
Google Business Profile Posts
What we built, by system stage
All five stages, running as one system.
- 01
Attract
- Meta instant-form campaigns — 179 leads at $10.88
- Google Ads on installation-intent searches
- Google Business Profile posts
- 02
Capture
- Dedicated landing page built around the CCTV package offer
- Meta instant forms for in-platform capture
- 03
Respond
- New enquiries routed to the CRM for same-day contact
- 04
Nurture
- Six-week email nurture sequence — 1,536 emails delivered
- 05
Measure
- Reporting to cost per lead by channel
Results at a glance
From UniqCCTV's own ad accounts and CRM.
- Leads across Meta + Google
- 197Leads across Meta + Google
- Cost per lead (Meta)
- $10.88Cost per lead (Meta)
- Nurture emails delivered
- 1,536Nurture emails delivered
Proof in action
Screenshots from the campaigns, workflows and content behind the numbers above.
Meta campaign performance
Top Performing Ads
Google Ads performance
The core offer
Six-week nurture workflow
Email Stats
Landing page
Gbp Posts
“Mega Marketing did an amazing job on our website. It looks great, is easy to use, and we get alot of enquires. We couldn't be happier.”
Ahmed B
UniqCCTV
Want results like this?
Twenty minutes. You leave with an audit of your lead flow and a plan, whether or not you hire us.