Project overview
Selective Support is an NDIS provider that needed consistent participant enquiries and a way to handle them without the office phone becoming the bottleneck. Volume was the easy part; the hard part was answering everyone quickly enough to matter.
We run the whole system for them — Meta and Google advertising, organic content, an AI chatbot that handles first response, structured follow-up sequences, and a CRM pipeline that shows exactly where every enquiry sits. Since December 2025 the chatbot and support desk have handled four to five conversations a day.
What we delivered
What we built, by system stage
All five stages, running as one system.
- 01
Attract
- Meta lead campaigns and Google Ads
- Blog and SEO content — 33 organic keyword rankings
- Social content across Facebook and Instagram
- 02
Capture
- Website and landing pages built around participant enquiries
- 03
Respond
- AI chatbot handling first response, 4–5 conversations a day since Dec 2025
- Follow-up calling on new enquiries
- Customer support management — ~121 enquiries handled in March 2026
- 04
Nurture
- Structured follow-up sequences
- Email campaigns to the participant and referrer list
- 05
Measure
- CRM pipeline with 741 tracked opportunities
- Reporting to cost per lead by channel
Results at a glance
From Selective Support's own ad accounts and CRM.
- Leads generated over 6 months
- 650Leads generated over 6 months
- Cost per lead (Meta)
- $20Cost per lead (Meta)
- Cost per lead (Google)
- $28Cost per lead (Google)
Proof in action
Screenshots from the campaigns, workflows and content behind the numbers above.
Top Performing Ads
Google Ads
Organic Keyword Ranking
Sample Follow Up Sequence
Top Performing Emails 2026
“The enquiries are consistent and we're not chasing them anymore. The chatbot picks up the first response and we follow up on what matters.”
Hashim A
Selective Support
Want results like this?
Twenty minutes. You leave with an audit of your lead flow and a plan, whether or not you hire us.