Lynbrook Optical

Independent Optometry Practice

Lynbrook Optical is Amin's own optometry practice. We're disclosing that because we sit on both sides of this account. The figures below are unchanged and come from the same reports every client receives.

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Project overview

Lynbrook Optical is an independent optometry practice in Melbourne's south-east competing against chains with national ad budgets. The job was to win local searches, convert them into booked eye tests, and reactivate a patient database that had gone quiet.

This is the fullest picture of the system we run: nine services, all five stages, one practice, twelve months. Paid search and social bring people in, a booking-focused landing page converts them, automated workflows follow up, and SMS and email campaigns bring existing patients back. Reviews nearly doubled over the period.

What we delivered

Website Design & Development

Landing Page Design for Bookings

Meta & Google Advertising

Google Business Profile Setup & Optimisation

Reputation Management

Database Reactivation SMS Campaigns

Automated Patient Follow-Up Workflows

Social Media Content Planning & Scheduling

Monthly Email Marketing Campaigns

What we built, by system stage

All five stages, running as one system.

01
Attract
- Google Ads — Performance Max and Search
- Meta advertising on bulk-billing and eye-test offers
- Google Business Profile setup and optimisation
02
Capture
- Booking-focused landing page
- Website design and development
03
Respond
- Automated patient follow-up workflows on every booking enquiry
04
Nurture
- Database reactivation by SMS — 754 contacts, 97.35% delivery
- Monthly email campaigns to 2,000+ recipients at 21–34% open rates
- Social content planning and scheduling
- Reputation management — reviews from 105 to 207
05
Measure
- Reporting to cost per lead and conversions by channel
- Review rating and volume tracked month on month