Project overview
Melbourne GreenWorks Property Services is a landscaping and property maintenance business serving Melbourne's east and south-east. They had steady work but no reliable way to fill the calendar — enquiries arrived in bursts, quotes went out late, and nobody could say which jobs came from where.
We built and now run their full growth engine: landscaping-led Meta and Google advertising, conversion-focused landing pages, social and email content, lead-response automation, and monthly reporting that tracks a click all the way to a booked job. In the first eight weeks enquiries more than doubled and quoted pipeline grew more than fourfold.
What we delivered
What we built, by system stage
All five stages, running as one system.
- 01
Attract
- Meta Advantage+ lead campaigns, landscaping-led creative
- Google Search campaigns on quote-intent keywords
- 02
Capture
- Conversion-focused quote request landing pages
- 03
Respond
- Lead-response automation on every new enquiry
- 04
Nurture
- Email and SMS follow-up
- Social content and scheduling
- 05
Measure
- Monthly reporting from click to quote to booked job
- Pipeline value tracked against ad spend
Results at a glance
From Melbourne GreenWorks's own ad accounts and CRM.
- New enquiries
- 374New enquiries
- Cost per lead (Meta)
- $40Cost per lead (Meta)
- New work booked
- $92,140New work booked
- Jobs won in 8 weeks
- 45Jobs won in 8 weeks
- Quotes sent, up 318%
- 117Quotes sent, up 318%
- Cost per lead (Search)
- $67Cost per lead (Search)
Proof in action
Screenshots from the campaigns, workflows and content behind the numbers above.
Pipeline more than doubled
Top-performing Meta ad
From enquiry to booked job
Google Search performance
“From having no brand to ranking on the first page for local searches - the transformation has been incredible. Our new look really stands out in the local market.”
Zafer A
Melbourne GreenWorks
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