Project overview
EvaGuard was a product with no brand, no website and no route to market. We ran the full launch: brand strategy, brand board, logo, and an ecommerce site — then built demand from nothing.
Two channels ran in parallel. Cold outreach has worked a 20,077-lead prospect list down to 53 sales opportunities worth $55,700 in pipeline. On Meta, we first tested a purchase objective; it didn't convert, so we redirected the spend to Instant Form and picked up 66 leads. Across the whole $2,572 Meta budget, the failed test included, that is $38.97 a lead. Naming the test that failed is the point — that's how the budget got moved in time to matter.
What we delivered
What we built, by system stage
All five stages, running as one system.
- 01
Attract
- Meta campaigns — $2,572 spend, 66 instant-form leads at $38.97 blended
- Cold outreach across a 20,077-lead prospect list
- Blog and SEO content
- 02
Capture
- Ecommerce website build
- Meta instant forms after the purchase objective was retired
- 03
Respond
- Replies routed for same-day handling — 53 positive replies from 10,158 contacts
- 04
Nurture
- Email campaigns to the outreach list
- Social content and print collateral
- 05
Measure
- Cost per lead tracked by objective, which is how the purchase test was caught and redirected
Results at a glance
From EvaGuard's own ad accounts and CRM.
- Meta instant-form leads
- 66Meta instant-form leads
- Cost per lead (Meta, blended)
- $38.97Cost per lead (Meta, blended)
- Sales opportunities
- 53Sales opportunities
- Pipeline from cold outreach
- $55,700Pipeline from cold outreach
- Cold email open rate
- 81.43%Cold email open rate
- Contacts in sequence
- 10,158Contacts in sequence
Proof in action
Screenshots from the campaigns, workflows and content behind the numbers above.
Meta campaign performance after the pivot to Instant Form
Top Perfoming Ads
Cold outreach — 53 opportunities worth $55,700 from 10,158 contacts
Brand board
Ecommerce website
Product catalogue
“They took us from concept to a fully operational ecommerce brand. The cold email outreach has opened doors to partnerships we couldn't have reached otherwise.”
Hashim A
EvaGuard
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